Shade
#6A2A00Replaces black. Use for type and deep panels.
Brand guidelines · v1
The essential system
Show Up Consistently
A shared reference for designers, collaborators and content partners creating work for Mery Dominguez.
Logo
Monogram flourish + wordmark. Use the mark in one flat brand color: teal by default, or clay and honey on color-blocked panels.
Primary lockup
Use whenever space allows
StackedSquare frames
SymbolAvatars + stamps
WordmarkTight spaces
Clear space
Keep clear space equal to the monogram’s height on every side. Minimum widths: 120px horizontal, 90px stacked and 28px symbol.
Protect the mark
Never recolor, outline, stretch or add a shadow. Over photography, place the logo on a solid tint or shade block.
Color
The palette feels grounded, open and optimistic. Pair lighter backgrounds with darker type for clarity.
Tint
#FBEEE6Replaces white. Use as the primary page ground.
Teal
#44847DUse for headings, icons and considered details.
Clay
#D35400Use for buttons, links and energetic color blocking.
Sky
#B0D7DAUse for panels that hold advice or explanation.
Honey
#FABF59Use for chips, highlights and small moments of warmth.
Softer values come from opacity, not new colors. Use 20% or 50% over Tint. Keep color flat—never introduce gradients.
Typography
Three Google Fonts, each available in Canva under the same name. Restraint keeps the system recognizable.
Aa
Poppins
Use for body copy, headings and labels. Regular for body; Bold or ExtraBold Titlecase for headings.
Aa
Lora
Use for accent headlines only, and sparingly—one per piece. Never use for body copy or labels.
Aa
Dancing Script
Use for signatures only. Never use for body copy, all caps or at sizes below 20px.
Scale64 / 44 / 32 / 24 / 19 / 18 / 16 / 14 / 12
Leading1.05 display · 1.45 body
Caps labels0.1em tracking
ColorShade for type · teal for details
Personality & Voice
Warm, clear, and grounded in the authority of an educator.
Write in English or Spanish according to the audience and platform. For bilingual content, create clear parallel versions rather than switching languages mid-thought unless the phrasing is intentionally cultural or conversational.
Adjust the register, not the personality. Mery may speak to parents, teens, educators, or organizational leaders, but the voice remains compassionate, intelligent, practical, and grounded.
Warm, thoughtful, instructive, and reassuring. Speak with calm authority: teach without lecturing, challenge without shaming, and encourage without oversimplifying.
Favor clarity over brevity for its own sake. Social copy can be conversational; educational explanations should be long enough to make the idea genuinely useful.
Speak directly to the reader using you in English and audience-appropriate second person in Spanish. Use first person when Mery is sharing experience, perspective, testimony, or personal reflection.
Lead with the human truth, then teach the principle, then offer a practical next step. Use short paragraphs, strong takeaways, questions, and numbered frameworks when they improve understanding.
Keep punctuation natural and polished. Use em dashes and colons for rhythm and explanation, but avoid excessive exclamation points, ellipses, or punctuation that makes the voice feel overly promotional.
Never shame, diagnose, fearmonger, overpromise, or position Mery as having all the answers. Avoid hype, jargon, empty inspiration, and language that confuses emotional wellness with fantasy or quick fixes.
Brand guidelines · v1
The essential system
Show Up Consistently
A shared reference for designers, collaborators and content partners creating work for Mery Dominguez.
Logo
Monogram flourish + wordmark. Use the mark in one flat brand color: teal by default, or clay and honey on color-blocked panels.
Primary lockup
Use whenever space allows
StackedSquare frames
SymbolAvatars + stamps
WordmarkTight spaces
Clear space
Keep clear space equal to the monogram’s height on every side. Minimum widths: 120px horizontal, 90px stacked and 28px symbol.
Protect the mark
Never recolor, outline, stretch or add a shadow. Over photography, place the logo on a solid tint or shade block.
Color
The palette feels grounded, open and optimistic. Pair lighter backgrounds with darker type for clarity.
Shade
#6A2A00Replaces black. Use for type and deep panels.
Tint
#FBEEE6Replaces white. Use as the primary page ground.
Teal
#44847DUse for headings, icons and considered details.
Clay
#D35400Use for buttons, links and energetic color blocking.
Sky
#B0D7DAUse for panels that hold advice or explanation.
Honey
#FABF59Use for chips, highlights and small moments of warmth.
Softer values come from opacity, not new colors. Use 20% or 50% over Tint. Keep color flat—never introduce gradients.
Typography
Three Google Fonts, each available in Canva under the same name. Restraint keeps the system recognizable.
Aa
Poppins
Use for body copy, headings and labels. Regular for body; Bold or ExtraBold Titlecase for headings.
Aa
Lora
Use for accent headlines only, and sparingly—one per piece. Never use for body copy or labels.
Aa
Dancing Script
Use for signatures only. Never use for body copy, all caps or at sizes below 20px.
Scale64 / 44 / 32 / 24 / 19 / 18 / 16 / 14 / 12
Leading1.05 display · 1.45 body
Caps labels0.1em tracking
ColorShade for type · teal for details
Personality & Voice
Warm, clear, and grounded in the authority of an educator.
Write in English or Spanish according to the audience and platform. For bilingual content, create clear parallel versions rather than switching languages mid-thought unless the phrasing is intentionally cultural or conversational.
Adjust the register, not the personality. Mery may speak to parents, teens, educators, or organizational leaders, but the voice remains compassionate, intelligent, practical, and grounded.
Warm, thoughtful, instructive, and reassuring. Speak with calm authority: teach without lecturing, challenge without shaming, and encourage without oversimplifying.
Favor clarity over brevity for its own sake. Social copy can be conversational; educational explanations should be long enough to make the idea genuinely useful.
Speak directly to the reader using you in English and audience-appropriate second person in Spanish. Use first person when Mery is sharing experience, perspective, testimony, or personal reflection.
Lead with the human truth, then teach the principle, then offer a practical next step. Use short paragraphs, strong takeaways, questions, and numbered frameworks when they improve understanding.
Keep punctuation natural and polished. Use em dashes and colons for rhythm and explanation, but avoid excessive exclamation points, ellipses, or punctuation that makes the voice feel overly promotional.
Never shame, diagnose, fearmonger, overpromise, or position Mery as having all the answers. Avoid hype, jargon, empty inspiration, and language that confuses emotional wellness with fantasy or quick fixes.